NFW, formerly known as Natural Fiber Welding, is a material science company with the core belief that everything should be made according to the Ground Rules: start well, stay clean, and end well. These guidelines led to a family of plastic-free materials for fashion, footwear, automotive, and furniture applications. My role as designer & art director was to create a visual world that inspires product and fashion designers to choose the best materials, meant to safely return to the earth at the end of their useful lives.

Designed for web, social, email, video, and print. Concept development for exhibitions, installations, and campaigns.